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JWT Back in Telecom Business With McLeod

NEW YORK—J. Walter Thompson in New York has returned to the telecommunications category, landing ad duties for McLeod USA, a local and long-distance phone-service provider in the Midwest and West, the agency confirmed. Billings are estimated at $30-40 million. The shop landed the business following a review, which included other, undisclosed agencies. JWT’s past experience in the category includes work for Qwest and Sprint. McLeod, which is based in Cedar Rapids, Iowa, has restructured since emerging from bankruptcy in April, shedding cable operations and a publishing unit.

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