Answerthink Exits Interactive Marketing Sector

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NEW YORK Answerthink is divesting itself of the interactive marketing business it acquired from Think New Ideas in a deal valued at $231.2 million in 1999.

The Miami-based business and technology consulting firm said it will discontinue all of its online marketing operations, which recorded revenue of $1.5 million in the third quarter.

As a result, Answerthink expects to take a one-time hit of $3.5-4.5 million during the fourth quarter and Q1 2003, primarily for severance and lease exit costs.



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