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BOSTON ISM today said it won the estimated $6 million Barbados Tourism Authority ad account following a review.
The Boston independent — which has just changed its name from Irma S. Mann, Integrated Marketing — had previously worked on the trade portion of the Bahamas Ministry of Tourism account, but chose not to participate in an ongoing review for that business in order to pursue Barbados.
Blue Elephant, New York, The Campbell Group, Baltimore, The Zimmerman Agency, Tallahassee, Fla.,
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