Rupe Goes Local, Brooklyn-Style
More than a few people found yesterday’s NYO report that Rupert Murdoch has purchased The Brooklyn Paper a bit strange. This is not Rupe’s first foray into Brooklyn, mind you, back in 2006 he paid $16 million for the TimesLedger and Courier-Life newspaper groups (and has apparently previously expressed interest in The Brooklyn Paper) but still! Who buys papers these days?! Barely anyone, as everyone reading this blog is acutely aware, so why purchase an entire company? Maybe Rupe really is slightly off his rocker as Michael Wolff continually likes to suggest?
And then there’s this: Gersh Kuntzman, the paper’s editor (who has not actually spoken to Rupe yet) says “They don’t want the product to change…And they love the product.
![AW+ AW+](https://static-prod.adweek.com/wp-content/uploads/2021/11/aw-plus.png)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in