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After eight months on the job, Initiative Media CEO Alec Gerster has followed through on plans to shuffle key talent in an effort to turn around the $20 billion media network.
The moves affect two regional Initiative Media offices, as well as Initiative Partners, the Los Angeles-based unit that works with small and midsized agencies.
Randy Bixler was promoted to president of Initiative Partners, Rich Simms becomes evp and general manager of Initiative Media in L.A.,
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