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No Magic Recipe for Media Success
I find it amusing that Adweek reports an apparent trend of media executives growing increasingly dissatisfied with the unbundled media model in “Pool Is Latest Exec to Reject Unbundling” [Dec. 9].
Sorry, but media isn’t that simple. There is no one structure that guarantees media greatness. This model debate is reminiscent of the holding-company mega-agency versus the smaller shop debate. There, too, the answer is “it depends” when asked to identify the stronger entity.
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