Supercuts Awarded to Element 79

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CHICAGO — Element 79 has won Supercuts $10-15 million account, besting two other shops in a review, the agency confirmed.

The Chicago shop, which is affiliated with Omnicom’s DDB, bested The Richards Group in Dallas and Cliff Freeman and Partners, New York, for the business.

Venables, Bell & Partners in San Francisco withdrew from the competition last month, citing its workload.

The creative incumbent is McCann-Erickson in San Francisco. Media duties were assigned in August to New York agency MediaCom in August, following a review.

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