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Everyone knows eating a good breakfast is important—especially when you’re a defender of the United States of America.

A new print ad from DiBona, Bornstein & Random for Gaithersburg, Md.-based Sodexho, which provides food, housekeeping and maintenance services for institutions such as college campuses and military sites, touts the company’s military services.

The execution shows men and women in the Army, Navy and Marines jumping out of planes, diving and scaling walls. The headline reads, “Up before dawn.



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