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LOS ANGELES — More than 500,000 New York City students next year will receive a 144-page student planner that contains useful tips on how to organize their schoolwork-and up to 30 pages of national advertising.
School boards across the country still wrestle with the appropriateness of in-school marketing, but they are increasingly turning to advertisers as a source of new revenue or to defray costs as budgets tighten.
Many efforts provide an educational tool and include local groups or advertisers.
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