LX.TV Partners With WNBC For Weekly Web To TV Show
LX.TV, the former Code.TV lifestyle video site founded by a pair of MTV dudes, has partnered with NBC’s local affilliate, WNBC-TV, to broadcast a half-hour NY-centric show during the channel’s 11:30AM time slot. (That is, until NBC’s Today show adds a fifth hour.)
The show, 1st/Look: NY, is a travel-style general interest look at “New York City dining, nightlife, shopping, wellness, fashion, art, and more.”
LX.TV had already launched an L.A. version.
RELATED:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in