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CHICAGO–General Mills confirmed the shift of $175 million of business to Publicis Groupe’s Saatchi & Saatchi in New York from the soon-to-be-shuttered D’Arcy Masius Benton & Bowles. Media planning for General Mills’
$450 million business and Pillsbury’s $120 million account goes to ZenithGPE, which will include both Zenith and Saatchi planners. Media planning for General Mills had been at Saatchi New York; Pillsbury planning was at Starlink. Media buying for both was already handled by Zenith.
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