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BOSTON–DiBona, Bornstein & Random has named Rod Smith creative director.
Smith, 45, takes over day-to-day management of the agency’s seven-person creative department from David Random, ecd and co-founder. Random, along with president and co-founder Stan Bornstein, remains an equal owner of the independent Boston shop.
Random met Smith in the late 1970s in the Boston office of Bozell precursor Kenyon & Eckhardt, where the former worked as an art director while the latter–in high school at the time–served as an intern.
“We’ve
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