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Drugstore chain Eckerd Corp. has sent proposal requests to several agencies for its estimated $30-40 million account, sources said.
Eckerd, a Largo, Fla.,-based subsidiary of J.C. Penney, mailed questionnaires to five agencies, an employee who works in the chain’s marketing department confirmed. Ja&g advertising in Cincinnati holds the account.
Ja&g executives could not be reached, and it was not known if they were invited to defend the account. Eckerd vice president of marketing Jeffrey Thompson did not return calls.
Ja&g, formerly Backley & Gingrich Advertising, won Eckerd’s business in December 2000 without a review.
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