Leagas Helps Sega Resurrect a Classic Videogame

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

He was still putting the finishing touches on the feature film Red Dragon, but director Brett Ratner still managed to squeeze in a spot for Sega of America’s new videogame Shinobi.

As it happens, the martial-arts-themed game is an update of the classic 1987 version, which has long been one of Ratner’s favorites. So when Leagas Delaney, San Fran cisco, asked him to direct a spot for the launch, he set aside a night to shoot and even enlisted some of Jackie Chan’s stuntmen.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in