Birds of a Feather

While the Interpublic Group savors its win of the $170 million Bank of America account, sources say Omnicom is trying to wipe egg off its collective face after the loss. The Omnicom team consisted of agencies including BBDO, Organic, TargetBase and Arnell, whose principal, Peter Arnell, regaled the client with such arrogance during the first presentation that he alienated the BofA folks almost beyond repair, sources say. Arnell’s existing relationship with BofA chief marketing officer Catherine Bessant (working on brand identity) also may have worked against him, a source says.