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NEW YORK — Andrew Robertson, president and CEO of BBDO North America, has been elevated to president of BBDO Worldwide, a new position, the agency said.
The move puts Robertson, 41, closer to taking on full responsibility of the worldwide network when BBDO Worldwide chairman and CEO Allen Rosenshine retires. Robertson continues to report to Rosenshine.
With the promotion, Robertson and Rosenshine will share worldwide management responsibilities, starting with the Latin America region and BBDO’s interaction with Omnicom media sibling OMD.
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