Mintz & Hoke Touts Job Services

Mintz & Hoke has introduced a campaign that invites job seekers to peruse the Hartford Courant’s classified section or the affiliated Careerbuilder.com Web site, no matter what their needs might be.

Five print ads, which are running mainly in the newspaper itself, reveal various employment goals of different “typical” Courant readers. Individual ads feature people in Hartford, Conn.’s Bushnell Park, walking on the city’s thoroughfares, eating in cafés or traveling in cars on highways. The tagline is, “Whatever works for you.”

One execution carries the headline, “Pounding the pavement for something better? Join the club.”