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Earthlink takes direct aim at competitor AOL with its latest effort from LB Works here.
Two print executions set to run this week and next in The New York Times and USA To day play off AOL’s recent claim that it would decrease the number of pop-up ads on its network. The ads suggest Earthlink’s “Pop-up Blocker” is more effective.
“It took AOL 8.0 tries to figure out people don’t like pop-up ads?” reads the headline of one ad.
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