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Independent design shop Powell was hired to handle strategic repositioning and ad vertising for the relaunch of Rheingold Beer, the agency said. Billings are about $1 million. Other clients of the New York shop include American Standard, Penguin Books and Allied Domecq.
Smith & Wollensky Restaurant Group named Seiter & Miller Advertising its agency. The New York-based client operates 15 restaurants in the U.S., with one scheduled to open in Dallas early next year. Its holdings include eight restaurants under the Smith & Wollensky name; New York establishments Maloney & Porcelli, Manhattan Ocean Club, ONEc.p.s.,
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