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NEW YORK — Ciba Vision, a unit of Novartis, has awarded global creative duties for its contact lens and lens-care products to Grey, following a review of undisclosed agencies, the agency said.
“We are very excited about the strategic and creative work that the Grey Worldwide team has developed for us,” Andrea Saia, global head of marketing for CIBA Vision’s Lens Business, said in a statement.
The Atlanta client’s leading eye-care brands include Focus Dailies, Night & Day and FreshLook.”
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