Events Unit Gains Independence

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The new owners of The Spark Agency, formerly Busch Crea tive Services, said being out from under Anheuser-Busch’s ownership is a ticket to growth.

“They have been great parents, and now we got our degree and moved out of the house,” said Mike O’Neill, CEO of the St. Louis-based events shop.

Karen Branding, a prin ci pal officer at A-B, approached O’Neill and his partners John Nickel and Kevin Quigley ear lier this year to see if they would run BCS as an independent com pany, O’Neill said.

A representative for the St.





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