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When creating its first advertising for U.S. Smokeless Tobacco, one of Doe-Anderson’s first meetings will be with its new client’s lawyers.
Agency art directors and copywriters will need to be almost as familiar with the Master Tobacco Settlement as they are with their target market—suburban and urban adult smokers.
According to the Louisville, Ky., shop’s chief creative officer, Jim White, Doe-Anderson’s understanding of how to work within the restrictions of tobacco advertising and still impact consumers helped the agency win USST’s $20 million account.
White, who has created ads for R.J.
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