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Decision Expected in $80 Mil. Sony Europe Review
NEW YORK—A decision is due this week in Sony Corp.’s review of its pan-European electronics account, sources said. Three London shops made final pitches last week in Amsterdam, Netherlands: Fallon and the incumbent, Saatchi & Saatchi, both owned by Publicis Groupe; and Bartle Bogle Hegarty, part-owned by Publicis, sources said. Billings are estimated at $80 million. Sony and the agencies either declined comment or could not be reached.
4 Agencies Vie for $75 Mil.
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