Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
William Shatner fans have waited years—nay, decades—for a way to immortalize their beloved Capt. James T. Kirk (or Capt. T.J. Hooker, if you’re so inclined). But Priceline.com has done it, boldly going where no one has gone before by putting the face that launched 1,000 starships on its very own bobblehead doll. Book a vacation with Priceline before Halloween and you’ll get one.
Company rep Brian Ek said a Priceline market ing director who is a bobblehead-head thought it would be a great way to herald the “Price your own vacation” offering.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in