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NEW YORK — Executives from Highland Distillers held credentials meetings with six U.S. agencies and six U.K. agencies within the past two weeks to discuss handling its Macallan scotch-whiskey brand, the client confirmed.
“We are looking for agencies on both sides of the Atlantic to find a shop to deliver a world class campaign for the brand,” said Ken Grier, brand director on Macallan’s for the Perth, Scotland client.
He declined to name the agencies being considered.
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