Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Its season premiere is three months away, but FX is already stoking the fire surrounding its hit drama, The Shield.
A TV campaign breaking this week trumpets the program’s second season, which begins Jan. 7. Created in-house by the cable network, the effort includes black-and-white TV spots directed by Albert Watson, a photographer known for his stark celebrity portraits. The ads seek to capture the essence of each character on the show, beginning with rogue cop Vic Mackey, played by Michael Chiklis.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in