Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Gritty images of American Indians living in pov erty on reservations animate a new ad campaign urging Arizona residents to permit more casino gambling in the state.
Five TV spots from Brainchild Creative in San Francisco support a ballot initiative in Arizona sponsored by the Colorado River Indian Tribes. The consortium of tribes is spending about $10 million on the campaign, sources said.
Proponents of Proposition 200 argue that allowing more tribes to open casinos and gaming locations would help reduce poverty among American Indians.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in