Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON — John Hancock Financial Services during Sunday’s National League Championship Series launched new work from long-time lead agency Hill, Holliday, Connors, Cosmopulos.
The Boston-based insurance and investment giant adopts a sober, no-nonsense tone in a 30-second spot set in a restaurant. A 40-ish couple discuss money matters, including how the wife and kids will get by if the husband doesn’t plan ahead in case she is widowed at a young age. Like last year’s Hancock campaign, there is no tagline.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in