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American Legacy Eyes Pile for Creative ReviewBOSTON— American Legacy Foundation evp, marketing Chris Cullen meets with executives of Pile and Co. this week in Boston. Cullen said he expects to hire the consultancy to oversee an upcoming review for at least the creative portion of the foundation's national anti-smoking account. Legacy must place the account's creative duties, now handled by Havas' Arnold in Boston and Maxxcom's Crispin Porter + Bogusky, Miami, in review next year owing to an arrangement with the group's board to conduct an evaluation every five years. The incumbents will be invited to defend, Cullen said. It will be determined this week whether media duties, now with Havas' Arnold MPG, will also go into review, he said. Legacy spent about $100 million on ads in 2000, but spending dropped to approximately $60 million last year as the group sought to conserve funds. In April, Legacy will receive the last of five $300 million payments that Big Tobacco pledged under the terms of the Master Settlement Agreement. Through savings and investment, Legacy said it has set aside $584 million to extend the "Truth" campaign once the settlement payments end. Goodby Takes Match.comDALLAS—Omnicom Group's Goodby, Silverstein & Partners last week won Match.com's estimated $20 million creative and media account. The San Francisco shop competed for the business of the Richardson, Texas-based online-dating service against Omnicom's DDB, Dallas and Chicago; Interpublic Group's Mullen, Wenham, Mass.; and Publicis in the West, Seattle. Select Resources International in West Hollywood, Calif., consulted on the review. Irving, Texas-based Launch Partnership had been handling the work on a project basis and did not participate in the review. Mullen Taps CPC for Portion of JRAPBOSTON—IPG's Mullen has brought aboard independent multicultural shop Colette Phillips Communications, Needham, Mass., to help develop its first campaign for the Department of Defense's Joint Recruitment Advertising Program. Wenham, Mass.-based Mullen is developing a multimedia campaign that will launch in early 2003 to support the client's recruitment efforts across all branches of the military. CPC is assisting Mullen in making the campaign relevant to all cultural groups. Hotline RoundupVirgin Mobile selected Palisades Media Group of Santa Monica, Calif., for its $50 million media business following a review. Pro Media, Needham, Mass., and PHD, San Francisco and New York, were the finalists. There was no incumbent working on the account. … The Connecticut Office of Tourism has renewed its marketing contract with New Haven, Conn.-based McLaughlin, Delvecchio & Casey for an additional year. The $4.25 million contract includes advertising and public relations. … Standard Electric, one of the region's largest electrical suppliers, has hired the Melton Agency in Foxboro, Mass., for advertising, direct-marketing and PR chores. The budget is in the six-figure range, and initial work includes promotional materials aimed at contractors.

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