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Match.com’s $20 Mil. Account Goes to Goodby
DALLAS—Omnicom Group’s Goodby, Silverstein & Partners has won the estimated $20 million creative and media account of Match.com, sources said. The San Francisco shop competed for the business of the Richardson, Texas-based online dating service against Omnicom’s DDB, Dallas and Chicago; Interpublic Group’s Mullen, Wenham, Mass.; and Publicis in the West, Seattle. Select Resources International in West Hollywood, Calif., consulted on the review. Irving, Texas-based Launch Partnership had been handling the client’s work on a project basis.
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