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Following several client defections and a string of layoffs, Foote, Cone & Belding here has won creative and media duties for Oroweat Breads and the Los Angeles Credit Union Cooperative.
The Irvine, Calif., shop won the accounts in separate reviews. Combined, they are worth more than $12 million in billings, sources said.
Oroweat was acquired in March by Bimbo Bakeries USA. Its last known agency was Bates in New York. Sources said that account is worth more than $10 million.
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