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Arnold is preparing a campaign designed to portray McDonald’s Boston Market casual-dining chain as “a one-of-a-kind experience” after winning creative chores on the $35 million account last week, said agency president Fran Kelly.
Boston’s Arnold, a unit of Havas and a McDonald’s roster shop, succeeds Suissa Miller, Los Angeles, on Boston Market, which handles media duties in-house. Suissa Miller defended, and Wieden + Kennedy in Portland, Ore., also pitched.
Work will break in early 2003, and ads will use a strong lifestyle message in order to make the Golden, Colo.-based
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