Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Call them Abbott and Costello in the age of David Mamet. Or Jerry and George with MBAs and no social life. These two business-minded guys also obsess about nothing—nothing but shipping stories. Familiar-looking, casual-Friday thirtysomething types, Steve and Joe were introduced in a FedEx campaign last year and now appear in six new executions aimed at small-business owners.
As part of a classic setup, Steve is the fast-talking straight man/storyteller while Joe is the sidekick who tends to get sidetracked by the details.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in