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Publicis in Indianapolis’ first branding campaign for Old National Bank uses dreamy im-agery to position the client as a financial institution where businesses and consumers can reach their goals.
Three 30-second spots break Monday on cable and network stations across the bank’s five-state market area of Indiana, Illinois, Kentucky, Ohio and Tennessee. Print executions broke in 45 Sunday newspapers in the same states.
The campaign carries the tagline “Reach” and depicts children in dream-like sequences running across fields to attain various goals.
“We all have dreams and people can relate to children, particularly females,” said Lori Danielson, vice president of marketing at the Evansville, Ind.,
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