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It has become common to see ad messages and sports scores appearing on New York taxi tops. With the creation of a new full-color audio/ video program that will soon be available to advertisers, such messages will also be seen inside cabs.
The monthly entertainment news-magazine show, Broadway TV, was developed by Clear Channel Taxi Media, a division of Clear Channel Outdoor. Broadway TV, which will focus on entertainment, is slated to appear 70 times a day in each participating New York taxi.
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