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Lisa Unsworth, new president of the Boston Idea Group, hopes to end recent membership stagnation and spark new interest in the regional trade association among smaller shops and freelancers.
Unsworth, 40, took the helm of the 6,000-member trade organization last week after nearly five years at Boston’s Arnold. She was one of nine managing partners at the Havas-owned shop and oversaw the $100 million American Legacy Foundation account. That job now falls to svp Paul Nelson, formerly Unsworth’s chief deputy.
Marc Gallucci, president of Bos ton’s Fort Franklin, offered some suggestions for his former Arnold colleague in her new job: “The first [order of business] would be to make Boston the place where clients want to go for business.
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