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Marriner Breaks Kellogg’s Campaign
ATLANTA—Marriner Marketing Communications has launched a campaign for Kellogg’s Food Away From Home. The Columbia, Md., agency’s print advertising for the client’s combined Kellogg’s and Keebler lines is built around the tagline, “Bringing our focus to your business.” Ads targeting the restaurant, school and convenience-store segments will appear in trade publications such as FoodService Director, Food Management and Restaurants and Institutions through December. Featured food categories will include cereals, snacks, cookies and crackers.
Publicis Lands Pair of Sara Lee Brands
DALLAS—Sara Lee Branded Apparel has awardedPublicis in Mid America the advertising accounts ofChampion Products and Just My Size, estimated to total$20 million.
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