Saving Face

The message of the ad shown here is not a joke, says Trevor Beattie, though some in the U.S. might see it that way. “I believe there is more affection for Michael in Europe,” says Beattie, creative director at TBWA\London, which is advertising a serious documentary on the subject of Michael Jackson’s plastic surgeries for new client Channel 5. “This is a chance to put out what really is my view: that he’s not trying to look white, that he’s not trying to look like Diana Ross, that he’s trying—and succeeding—to look like himself,” which is the disturbing thing, says Beattie.