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LOS ANGELES — Six Flags Operations has launched a review for its U.S. media buying and international media buying and planning business, totaling an estimated $50 million-plus in billings, sources said.
The theme-park marketer’s creative agency, Ackerman McQueen in Oklahoma City, is handling the review.
RFPs have been sent to several undisclosed media agencies. Incumbent Initiative Partners, which has worked with Ackerman on the account for eight years and is owned by Interpublic Group’s Los Angeles-based Initiative Media, is participating, sources said.
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