Earthlink to Netizens: 'Why Wait?'

LB Works positions Earthlink as the solution to roadblocks on the information superhighway in its first work for the Internet service provider since winning the account earlier this year.

The print, radio and TV campaign employs the theme, “Why wait?” and introduces a new tagline, “Move to Earthlink,” as the company looks to get customers to switch from competitors such as AOL or MSN. It replaces “Get linked,” which also touted Atlanta-based Earthlink’s “faster, better connections.”

Three TV spots that break today use simple misdirection to depict frustrations people have with other ISPs.