NEW YORK — The Miller Brewing Company has launched a searchable online database of social events and entertainment venues via Agency.com’s San Francisco-based Red Sky division.
Called the Miller Time Network, the site lets users make plans with friends by searching six categories based on location: Music, Bars & Clubs, Sports, Food, Movies and Miller Gigs. It also features tools, such as “Get a Map,” “Buy Tickets,” “Set a Reminder,” and “Send to a Friend.”
With the online resource, Miller aims to build long-term relationships with 21- to 27-year-olds—an age group that considers socialization highly important.
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