Arnold Guides Expansion for Le-Nature's Water

Arnold will roll out its first ad campaign for Le-Nature’s flavored water in September, following public-relations and sampling efforts this summer to introduce the product in new markets.

Spending will initially be in the low-seven-figure range for a radio-based push now being developed, said Don Lenehan, evp, chief marketing officer of Latrobe, Pa.-based Le-Nature’s.

Boston-based Arnold was tapped over two undisclosed shops for the account. MARC USA in Pittsburgh had previously done some regional promotions for Le-Nature’s.

Arnold was chosen based on its ability to offer an integrated ap proach, Lenehan said.