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Movie-theater audiences know big-screen advertising isn’t just for popcorn and sodas anymore, but a new ad from Bates Southwest may surprise more than a few patrons of AMC theaters in Houston, Dallas and San Antonio.
The Houston agency’s 30-second spot for the 12th Man Foundation, which supports athletics at Texas A&M University, can easily be mistaken for a coming attraction. The creative starts with the phrase “coming this fall” and leads into a tunnel of light.
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