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Classic Southern grocery chain Piggly Wiggly is beating snooty rivalHarris Teeter at itsown game.
Print and billboard efforts from Rawle Murdy Associates are touting the Charleston, S.C.-based retailer’s wine selection, organic produce and local suppliers to capture the area’s “wine-drinking hummus eaters.” It’s already got their grannies.
“Piggly Wiggly’s been around so long, it’s considered the shop Grandma uses,” said Ashley Perrucci, arepresentative for the Charleston shop. “They don’t know Piggly Wiggly has a great wine section or organic foods.
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