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Note to parents: Remember to give your kids an extra hug on Aug. 7.
As it happens, the day has been designated National KidsDay. To promote the occasion, DDB’s Los Angeles office created a pro-bono TV spot for the Boys & Girls Clubs of America, one of the day’s organizers, with the tagline, “National KidsDay. How will you spend it?” According to Mark Monteiro, exec utive creative director at DDB, the point is to cajole parents into spending more quality time with their children.
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