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CHICAGO — Nestle Purina Pet Care has consolidated its advertising duties at three shops, with Publicis Groupe’s Fallon taking a lead global role on several brands, the company said.
Fallon’s Minneapolis headquarters will take on global responsibilties for the Purina brand as well as Dog Chow, Puppy Chow, O.N.E, which it has handled domestically. The shop will also add global responsibilities for Pro Plan dog food.
DDB Worldwide has picked up European duties for Cat Chow, Kitten Chow, Friskies and Gourmet.
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