To read these articles in their entirety, subscribe to Mediaweek.com's Premium Services.

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Tool Time
As their numbers build on television, home improvement shows are drilling deeper into younger demographics
By Alec Foege

WB Repeat Plan Could Grow
Repurposing of prime-time shows may move beyond Sunday fringe slot

TV Sports
Fox Sports Hits ESPN Locally
Regional Sports Report taking on SportsCenter

Syndication
CAA Pitches Patti LaBelle
Will meet with studios to discuss talk show for ’03

TV Sports
World Series Spots Moving
Fox 70% sold; other baseball sales softer

Market Indicators

NATIONAL TV: TIGHT
All dayparts except for daytime are sold out for third quarter.





















AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in