Moynihan Becomes Managing Director at Arnold

Steve Moynihan has been named managing director of Arnold MPG, succeeding the recently promoted John Gaffney. The group handles planning and buying for clients of most domestic Arnold offices.

Moynihan, 35, has been with the Boston-based company for two years, most recently as senior vice president, group media director on the $350 million Volkswagen of America account, Arnold’s largest. Moynihan will continue to run VW, with increased input from vice president, associate media director Jennifer Bartner-Indeck.

“Steve has an excellent sense of what marketing approaches clients need and how to support them with media,” said Gaffney, chief operating officer of Arnold MPG parent Media Planning Group USA, a unit of French holding company Havas.

Gaffney recruited Moynihan from the media department of GSD&M in Austin, Texas, where he oversaw MasterCard.