Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
As Ford Motor Co. prepares to move Land Rover’s $50 million U.S. account from GSD&M to Young & Rubicam, the carmaker said it expects to capitalize on the structure Y&R has in place to service Jaguar.
“We’ve always looked at this as a Jaguar/Land Rover team. We will gain a lot of efficiencies there,” said client vp of marketing Jon Williams, noting that both brands are part of the same Ford operating unit.
In particular, he said, Land Rover trafficking and production can be handled by the same group that has those duties for Jaguar, although creative and account management will be handled by a separate Land Rover brand group.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in