On the Stump

You wouldn’t necessarily peg Jim “Stump” Haakinson as a client with the potential to be difficult. Haakinson markets his own line of pepper-laced olives out of his hometown, Afton, a small town in southern Wisconsin not far from the Illinois state line.

Haakinson was selling his product, Stump’s Hot Olives, outside a Univer sity of Wisconsin football game a few years back when his modest venture caught the eye of Joe Ban, a writer at Advertising, Boelter & Lincoln in Milwaukee.